Introduction: The ecosystem of home-based businesses refers to the collection of factors and conditions that support the growth and development of small and home-based enterprises. This ecosystem includes financial resources, technological infrastructure, communication networks, and social and governmental support. With the increasing desire for entrepreneurship and financial independence, home-based businesses have emerged as an attractive option in the job market. These businesses not only contribute to job creation but can also lead to economic diversity and strengthen local communities. On the other hand, challenges such as competition, market access, and resource management also exist within this ecosystem, requiring attention and proper planning. The present study was conducted with the aim of presenting a paradigmatic model of the entrepreneurial ecosystem of home businesses in Ilam province.

Methodology: The research is applied in terms of purpose and qualitative in terms of approach and based on data-based theory. Data were collected through semi-structured and in-depth interviews with 18 experts, including professors of management, entrepreneurship and marketing, experts in the field of entrepreneurial ecosystem and home entrepreneurs, using non-probability and purposeful sampling until the theoretical saturation rule was reached. The data were analyzed through an open, axial and selective coding process based on the systematic design of Strauss and Corbin and using MAXQDA2020 software. The validity and reliability of the findings were confirmed using Lincoln and Guba criteria.

Findings: Causal factors included necessary characteristics and skills, individual factors, social belief and belief in home businesses, and personality traits. Intervening conditions included government financial support, government legal support and government interference. The background conditions included environmental factors, economic situation, infrastructure, laws and regulations, economic changes, and social changes. The strategies included developing communication and joint ventures, marketing mix, recognizing and paying special attention to the needs of the community in home products, creating a competitive environment between home businesses, using information and communication technologies, and digital marketing. The outcomes included job creation, improving the economy and environment, and enhancing the competitiveness of home businesses.

Conclusion/ Implications: The results of the study showed that home businesses can act as an effective tool in reducing unemployment and improving the quality of life. Therefore, paying attention to the influential components and appropriate policymaking can contribute to the sustainable development of this ecosystem. In today's world, where economic and social conditions are changing rapidly, home-based businesses not only help create jobs, but also strengthen local economies and sustainable development. This entrepreneurial ecosystem is a space where each individual can use their skills and interests to create added value and create a new world of possibilities for themselves and others.