مجله پژوهش‌های کارآفرینی

مجله پژوهش‌های کارآفرینی

شناسایی عوامل کلیدی مؤثر بر شکست کارآفرینان سریالی هیبریدی در صنعت نشر

نوع مقاله : علمی- پژوهشی

نویسندگان
بهزاد محمدیان 1
محمدرضا جلیلوند 2
میثم شهبازی 3
نعمت‌اله موسوی 2
1 گروه مدیریت، دانشکدگان فارابی، دانشگاه تهران، تهران، ایران.
2 گروه کسب‌وکار، دانشکدگان فارابی، دانشگاه تهران، تهران، ایران.
3 گروه مدیریت صنعتی، دانشکدگان فارابی، دانشگاه تهران، تهران، ایران.
10.22034/jer.2025.2030111.1142
چکیده
مقدمه: این مطالعه با هدف شناسایی عوامل حیاتی مؤثر بر شکست کارآفرینان سریالی هیبریدی در صنعت نشر انجام شده است. درک این عوامل بسیار مهم است؛ زیرا افراد را قادر می­سازد از اشتباهات گذشته درس بگیرند، استراتژی­‌های خود را اصلاح و ساختارهای تجاری بهبود یافته‌­ای را پیاده‌سازی کنند. شناسایی زودهنگام عوامل شکست بالقوه می­تواند برنامه‌­ریزی کسب­وکار را بهبود بخشد و از هدر رفتن سرمایه جلوگیری کند. با توجه به ماهیت پویای صنعت نشر و چالش‌های منحصربه‌فردی که کارآفرینان سریالی هیبریدی با آن مواجه هستند، این پژوهش به دنبال ارائه تحلیل جامعی است که می‌تواند توسط کارآفرینان فعلی و مشتاق در این زمینه مورد استفاده قرار گیرد.
روش‌شناسی: این پژوهش با رویکردی کاربردی و استقرایی- قیاسی و با استفاده از روش آمیخته متوالی، به انجام رسیده است. داده‌­ها از طریق مصاحبه‌­ها با 15 کارآفرین سریالی هیبریدی که به‌صورت نمونه­‌گیری هدفمند انتخاب شده و همگی تجارب متنوعی در صنعت نشر داشته‌اند، جمع‌آوری و برای تحلیل آن‌ها از روش تحلیل مضمون، بهره گرفته شد؛ چراکه بینش‌های کیفی، درکی غنی از چالش‌های پیشروی این کارآفرینان را فراهم می­کند. پس از آن، داده‌های کیفی با استفاده از روش بهترین- بدترین برای تعیین و اولویت‌بندی عوامل کلیدی مؤثر بر شکست، تحلیل کمی شدند.
یافته‌ها: این مطالعه 22 عامل مهم را شناسایی کرد که در شکست کارآفرینان سریالی هیبریدی نقش دارند. در میان این عوامل، چندین عامل حیاتی‌­تر بودند. تداوم مشکلات مالی به‌عنوان یک موضوع غالب برجسته شد که اغلب ناشی از مسائل اقتصادی کلان و یا هزینه­‌های عملیاتی بالای صنعت نشر است. عامل اصلی دیگر، عدم آشنایی با چارچوب­‌های راه‌­اندازی کسب­وکار بود که مانع از مدیریت و رشد مؤثر کسب‌­وکار می‌­شد. علاوه بر این، عدم تناسب بین درآمد و هزینه‌ها که نشان‌دهنده یک ناهماهنگی اساسی در برنامه­‌ریزی مالی است، جزو عوامل کلیدی شکست محسوب می‌­شود. همچنین فقدان تجربه و دانش در زمینه‌های خاص مرتبط با صنعت نشر، این چالش‌ها را تشدید می‌کند و کارآفرینان را برای حرکت در چشم‌اندازهای پیچیده با مخاطره روبرو می­‌کند. در مقابل، عواملی مانند ترس از شکست، تغییر در مسیر زندگی و شکست همکاران، اهمیت کمتری داشتند.
نتیجه‌گیری/ دستاوردها: تداوم نوسانات مالی، به‌عنوان تأثیرگذارترین عامل در شکست کسب‌وکارهای صنعت نشر مشخص گردید. این یافته بر اهمیت برنامه‌­ریزی و مدیریت مالی قوی برای کارآفرینان سریالی هیبریدی تأکید می­‌کند. برای کاهش این خطرات، ضروری است که کارآفرینان این درک را در فرآیندهای برنامه‌ریزی استراتژیک خود بگنجانند و اطمینان حاصل کنند که برای مقابله با بی‌ثباتی مالی آماده هستند. علاوه بر این، نیاز اساسی به نهادهای دولتی برای توسعه برنامه‌­های حمایتی جامع وجود دارد که می‌­تواند به جلوگیری از بحران­‌ها و حفظ ثبات‌بخش نشر کمک کند. این موضوع ممکن است شامل برنامه‌­های کمک مالی، ابتکارات آموزشی برای بهبود دانش خاص صنعت و چارچوب­‌هایی برای حمایت از مدل­‌های کسب‌­وکار نوآورانه باشد. با پرداختن به این عوامل کلیدی، هم کارآفرینان و هم سیاست‌­گذاران می‌­توانند در جهت تقویت صنعت نشر تاب­آورتر و پر رونق­تر، همکاری کنند.
کلیدواژه‌ها
شکست کارآفرینان
یادگیری از شکست
کارآفرینان سریالی
کارآفرینان هیبریدی

موضوعات

عنوان مقاله English

Unveiling the Key Effective Factors of the Failure of Hybrid Serial Entrepreneurs in Publishing Industry

نویسندگان English

Behzad Mohammadian 1
Mohammad Reza Jalilvand 2
Meisam Shahbazi 3
Nematollah Mousavi 2
1 Department of Management, College of Farabi, University of Tehran, Tehran, Iran.
2 Department of Business, College of Farabi, University of Tehran, Tehran, Iran.
3 Department of Industrial Management, College of Farabi, University of Tehran, Tehran, Iran.
چکیده English

Introduction: This study aimed to identify the critical factors contributing to the failure of hybrid serial entrepreneurs within the publishing industry. Understanding these factors is crucial, as it enables individuals to learn from past mistakes, refine their strategies, and implement improved business structures. Early identification of potential failure factors can enhance business planning and prevent significant capital loss. Given the dynamic nature of the publishing industry and the unique challenges faced by hybrid serial entrepreneurs, this research sought to provide a comprehensive analysis that could be leveraged by both current and aspiring entrepreneurs in the field.
Methodology: Adopting a practical and inductive-comparative approach, this research utilized a mixed sequential methodology. Data were collected through thematic analysis of interviews conducted with 15 purposively sampled hybrid serial entrepreneurs who have been very experienced in the publishing industry. These qualitative insights provided a rich understanding of the challenges faced by these entrepreneurs. Subsequently, the qualitative data were quantitatively analyzed using the Best-Worst Method (BWM) to determine and prioritize the key factors influencing failure.
Findings: This study identified 22 significant factors contributing to the failure of hybrid serial entrepreneurs. Among these factors, several stood out as particularly critical. The continuation of financial problems was highlighted as a predominant issue, often stemming from macroeconomic issues or high operational costs inherent in the publishing industry. Another major factor was a lack of familiarity with start-up frameworks, which hindered effective business management and growth. Additionally, a disproportion between income and costs was frequently cited, indicating a fundamental misalignment in financial planning. Also Lack of experience and knowledge in specific areas relevant to the publishing industry further exacerbated these challenges, leaving entrepreneurs ill-equipped to navigate complex business landscapes. Conversely, factors such as fear of failure, changes in life paths, and failures of colleagues, while still relevant, were deemed less critical.
Conclusion/ Implications: The persistence of financial fluctuations emerged as the most influential factor in the failure of businesses within the publishing industry. This finding underscores the importance of robust financial planning and management for hybrid serial entrepreneurs. To mitigate these risks, entrepreneurs need to incorporate this understanding into their strategic planning processes, ensuring they are prepared to handle financial instability. Additionally, there is a critical need for government bodies to develop comprehensive support plans that can help avert crises and sustain the stability of the publishing sector. This might include financial assistance programs, educational initiatives to improve industry-specific knowledge, and frameworks to support innovative business models. By addressing these key factors, both entrepreneurs and policymakers can work towards fostering a more resilient and thriving publishing industry.

کلیدواژه‌ها English

Entrepreneur Failure
Hybrid Entrepreneurs
Learning From Failure
Serial Entrepreneurs
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  • تاریخ دریافت 05 تیر 1403
  • تاریخ بازنگری 25 فروردین 1404
  • تاریخ پذیرش 27 فروردین 1404