Journal of Entrepreneurship Research

Journal of Entrepreneurship Research

Investigating the Effect of Knowledge-based Companies on Entrepreneurship, Entrepreneurial Self-Efficacy and Innovation

Document Type : Research Article

Authors
Alireza Esfandiari 1
Akbar Mahdavi 1
Mehrdad Moharramzadeh 1
Amir Hossein Hormati 2
1 Department of Sports Management, Faculty of Educational Sciences and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran.
2 Department of Sports Physiology, Faculty of Educational Sciences and Psychology, University of Mohaghegh Ardabili, Ardabil, Iran.
10.22034/jer.2024.2036562.1167
Abstract
Introduction: In recent decades, the growth and development of knowledge-based companies, especially in sports fields, have had significant effects on sports entrepreneurship and the enhancement of the self-efficacy of sports entrepreneurs. These companies can create new products and services using scientific and technological innovations. In addition, they can establish a new market for themselves by developing innovative products and services and applying various advertising and marketing strategies, thereby enhancing their sales and income. The purpose of this research was to investigate the effect of knowledge-based companies on entrepreneurship and entrepreneurial self-efficacy with the mediating role of innovation.
Methodology: The research adopted a descriptive-analytical method and was applied in terms of purpose. It was conducted as a survey. The statistical population included 524 post-graduate students from various physical education and sports disciplines in the universities of Ardabil, East Azerbaijan, and West Azerbaijan in the academic year 2014–2015. The sample size was 247, based on Cohen's formula. The measurement tools were standard questionnaires. Validity was verified through convergent, divergent, and content validity. Cronbach's alpha was used to determine the reliability of the questionnaires. Due to incomplete responses, 224 questionnaires were finally analyzed using descriptive statistics (frequency, mean, and standard deviation) and structural equation modeling in SPSS21 and AMOS23 software.
Findings: The findings revealed that sports knowledge-based companies had a 20% positive effect on sports entrepreneurship and a 52% positive effect on self-efficacy. They also had a 35% positive effect on innovation in global markets. Additionally, sports entrepreneurship had a 24% positive effect on innovation in global markets, while entrepreneurial self-efficacy had a 34% positive effect on innovation in global markets. These results underscore the importance of utilizing entrepreneurial tools and self-efficacy in knowledge-based sports companies.
Conclusion/ Implications: By providing new technologies and quality products, sports knowledge-based companies contribute to the growth of sports entrepreneurship and promote entrepreneurial self-efficacy. Through advanced technologies and innovative services, they enhance global markets and significantly impact customer attraction and competition with major brands. Thus, the mediating role of these companies in fostering entrepreneurship and increasing competitiveness in the sports industry is both valuable and vital.
Keywords
Knowledge-based Companies
Sports Entrepreneurship
Self-efficacy
Innovation
Global Markets

Subjects

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  • Receive Date 29 July 2024
  • Revise Date 04 November 2024
  • Accept Date 04 November 2024