مجله پژوهش‌های کارآفرینی

مجله پژوهش‌های کارآفرینی

پیشران‌های مؤثر بر نوآوری محصول سبز در شرکت‌های تولیدی کالاهای ورزشی ایران: مرور نظام‌مند ادبیات

نوع مقاله : علمی- پژوهشی

نویسندگان
1 گروه آینده‌پژوهی، دانشکده علوم اجتماعی، دانشگاه بین‌المللی امام خمینی (ره)، قزوین، ایران.
2 گروه تربیت بدنی و علوم ورزشی، دانشکده علوم اجتماعی، دانشگاه بین‌المللی امام خمینی (ره)، قزوین، ایران.
چکیده
مقدمه: در بازار رقابتی امروز، توجه ناکافی صنعت تولید کالاهای ورزشی به فعالیت‌های نوآورانه و سبز، دور ماندن این صنعت از مسیر رقابت جهانی را در پی دارد. نوآوری محصول سبز به‌عنوان یکی از راه‌حل‌های مناسب در این چارچوب مطرح شده است؛ از این‌رو، پژوهش حاضر با هدف تعیین پیشران‌های مؤثر بر نوآوری محصول سبز در شرکت‌های تولیدی صنعت کالاهای ورزشی ایران انجام شد.
روش‌شناسی: روش پژوهش حاضر آمیخته اکتشافی بود. در بخش کیفی پیشران‌های نوآوری محصول سبز ازطریق مرور نظام‌مند ادبیات پژوهش شناسایی شد. سپس، برای پالایش و بومی‌سازی پیشران‌های شناسایی شده از تکنیک دلفی فازی استفاده شد. جامعۀ آماری در این بخش شامل خبرگان دانشگاهی و مدیران اجرایی بودند که ازمیان آن‌ها تعداد 20 تن به‌عنوان نمونۀ آماری با استفاده از روش نمونه‌گیری هدفمند از نوع ارجاع زنجیرهای انتخاب شدند. روش جمع‌آوری داده‌ها، مطالعات کتابخانه‌ای و میدانی بود. روایی و پایایی در بخش کیفی با استفاده از برنامه مهارت‌های ارزیابی حیاتی تأیید شد و در بخش کمّی نیز پرسشنامه حاصل از بخش اول پژوهش بود که نظر روایی و پایایی مورد تأیید خبرگان قرار گرفت.  
یافته‌ها: یافته‌های بخش کیفی حاصل از مرور نظام‌مند ادبیات نشان‌دهنده شناسایی 20 پیشران مؤثر بر نوآوری محصول سبز در شرکت‌های تولیدی کالاهای ورزشی ایران است. همچنین یافته‌های بخش کمّی نیز نشان‌دهنده تأیید 18 پیشران بود. این پیشران‌ها عبارتند از: ویژگی‌های تصمیم‌گیری رفتاری تیم مدیریت ارشد، استراتژی‌های مالکیت فکری، قوانین و مقررات محیط‌زیستی، تعهد سبز شرکتی، قابلیت‌های پویای سبز، مدیریت منابع انسانی سبز، انعطاف‌پذیری تولید، بازاریابی سبز، پویش محیطی و نظارت بر بازار، جو خلاقیت و نوآوری سازمانی سبز، روابط نهادی، فشار هنجاری، آمادگی و قابلیت فن‌آوری، توانایی سازگاری سبز، انگیزه‌های سبز، مدیریت دانش، فعالیت‌های تحقیق و توسعه و مکانیزم‌‌های حاکمیت شرکتی بودند.  
نتیجه‌گیری/ دستاوردها: نظر به اهمیت نوآوری محصول سبز در روند حرکت صنایع به‌سمت فعالیت‌های نوآورانه سبز، نتایج پژوهش حاضر می‌تواند به مدیران شرکت‌های تولیدی کالاهای ورزشی برای تصمیم‌گیری در طراحی برنامه‌ها و استراتژی‌ها کمک نماید و موجب افزایش دانش کاربردی این شرکت‌ها برای سرمایه‌گذاری بر نوآوری‌های محصول سبز و توسعه آن شود. این دانش مفاهیم نظری و عملی با اهمیتی برای ادبیات نوآوری محصول سبز و مدیران شرکت‌های تولیدی کالاهای ورزشی دارد. این مطالعه نشان می‌دهد که شرکت‌های تولیدی صنعت کالاهای ورزشی ایران برای تمرکز بر نوآوری محصول سبز به‌عنوان یکی از مهمترین راه‌های دست‌یابی به عملکرد پایدار می‌توانند با شناسایی پیشران‌های مؤثر بر نوآوری محصول سبز زمینه مناسبی را در این امر فراهم آورند.
کلیدواژه‌ها

موضوعات


عنوان مقاله English

Drivers Influencing Green Product Innovation in Iranian Sports Goods Manufacturing Companies: A Systematic Literature Review

نویسندگان English

Seyed Morteza Mortazavi 1
Morteza Anoosheh 1
Einollah Keshavarz Turk 1
Ali Hemati Afif 2
Mohammad Anisseh 1
1 Department of Futures Studies, Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran.
2 Department of Physical Education and Sports Sciences, Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran.
چکیده English

Introduction: In today's competitive market, insufficient attention by the sports goods production industry to innovative and green activities will result in their exclusion from global competition. Green product innovation has emerged as one of the appropriate solutions in this framework. Therefore, the current research was conducted to determine the drivers affecting green product innovation in Iranian sports goods manufacturing companies.
Methodology: The research adopted an exploratory mixed method. In the qualitative phase, the drivers of green product innovation were identified through a systematic literature review. Then, the fuzzy Delphi technique was employed to refine and customize the drivers identified in the previous step. The statistical population in this section included academic experts and executive managers, 20 of whom were selected as the statistical sample using the snowball sampling technique. The data collection methods included library studies and field studies. The validity and reliability of the qualitative phase were confirmed using the Critical Appraisal Skills Programme. The research instrument in the quantitative phase was the questionnaire derived in the first phase, whose validity and reliability were confirmed by experts.
Findings: The qualitative phase resulted in identifying 20 drivers affecting green product innovation in Iranian sporting goods manufacturing companies. The quantitative phase confirmed 18 drivers. These included the behavioral decision-making characteristics of the top management team, intellectual property strategies, environmental laws and regulations, corporate green commitment, green dynamic capability, green human resources management, production flexibility, green marketing, environmental scanning and market monitoring, organizational creativity climate and green organizational innovation, institutional relations, normative pressure, technological readiness and capability, green adaptation ability, green incentives, knowledge management, research and development activities, and corporate governance mechanisms.
Conclusion/ Implications: Considering the importance of green product innovation in moving industries towards green innovative activities, the results of this research can assist the managers of sports goods manufacturing companies in designing plans and strategies and increasing the practical knowledge of these companies to invest in and develop green product innovations. This knowledge has important theoretical and practical implications for the green product innovation literature and the managers of sporting goods manufacturing companies. This study shows that the manufacturing companies in Iran's sports goods industry can establish a suitable foundation for focusing on green product innovation as one of the most important ways to achieve sustainable performance by identifying the drivers influencing green product innovation. 

کلیدواژه‌ها English

Environment
Green innovation
Sports goods industry
Sustainable performance
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