Journal of Entrepreneurship Research

Journal of Entrepreneurship Research

The Relationship between Exploratory Learning and Organizational Ambidexterity with the Moderating Role of Entrepreneurship Orientation in Tourism Industry Platforms

Document Type : Research Article

Author
Department of Business Administration, Faculty of Management & Accounting, Allameh Tabatabai’ University, Tehran, Iran.
Abstract
Introduction: Ambidexter organizations manage paradoxes well and simultaneously benefit from exploration and exploitation, change and stability, efficiency and flexibility, and similar dichotomies. This research, focusing on the online platforms of the tourism industry, seeks to explain the relationship between the variables that have recently gained great importance: exploratory learning and organizational ambidexterity. Also, it examines the effect of the mediating role of open innovation and the moderating role of entrepreneurship orientation. In this regard, the research aimed to investigate the relationship between exploratory learning and organizational ambivalence, considering the moderating role of entrepreneurship in tourism industry platforms.
Methodology: This research is positivist in terms of paradigm and applied in terms of purpose. It has a quantitative approach, is a descriptive survey in terms of the nature of the method and data collection, and is a cross-sectional study from a temporal viewpoint. Data was collected through a questionnaire. The content and form validity of the questionnaire were confirmed by experts, and its construct validity was confirmed by convergent and divergent validity. Cronbach's alpha and composite reliability showed values above 0.7. The research population was platform businesses active in the field of online booking headquartered in Tehran. According to Cochran's formula, 44 businesses were selected randomly as a sample, and the research questionnaire was given to 1 to 5 key people of these businesses with an organizational position related to the research topic, such as business analysis, planning, product managers, and marketing units. Finally, 104 questionnaires were collected. Data were subjected to descriptive and inferential analyses.
Findings: The research results revealed a relationship between exploratory learning and organizational ambidexterity. In addition, open innovation was found to be influenced by exploratory learning and affect organizational ambidexterity. Its mediating role was also confirmed. However, the moderating role of entrepreneurial orientation in the relationship between open innovation and organizational ambidexterity was not confirmed.
Conclusion/ Implications: The research findings revealed the role of organizational learning and entrepreneurial orientation in organizational ambivalence in tourism industry platforms for policymakers. In fact, this research shows that in order to create ambidexterity, it is necessary for corporate tourism industry platforms to focus and invest in the development of exploratory learning. Of course, this exploratory learning should be transformed into the ambidexterity of the organization by passing through the path of open innovation. Therefore, these platforms should also define indicators to measure and monitor the movement of exploratory learning in the right direction.
Keywords

Subjects


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  • Receive Date 17 April 2024
  • Revise Date 27 May 2024
  • Accept Date 27 May 2024